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Communications Strategy vs Communications Plan: What’s the difference and do you need both?

Communications Strategy vs Communications Plan: What’s the difference and do you need both?

by Darshana Balakumaran, Illuminairre Co-founder | Jun 30, 2023 | Communications

This is a question we get asked a lot. Is there a difference between a communications strategy and a communications plan? The short answer is yes. Do you need both? Read on to understand which applies to you. So what’s the difference? A communications strategy is an...
An Honest Guide to Walking The Line of Passion (and Purpose)—Six Years Later

An Honest Guide to Walking The Line of Passion (and Purpose)—Six Years Later

by Darshana Balakumaran, Illuminairre Co-founder | Feb 12, 2021 | Personal

Note to readers **I’m revisiting this article that I penned six years ago in 2015 , at a time I was ‘in the eye of the hurricane’, exploring entrepreneurship with zero experience or guidance. Now that I find myself back in the shoes of a (more) experienced...

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