by Darshana Balakumaran, Illuminairre Co-founder | Jun 30, 2023 | Communications
This is a question we get asked a lot. Is there a difference between a communications strategy and a communications plan? The short answer is yes. Do you need both? Read on to understand which applies to you. So what’s the difference? A communications strategy is an...
by Darshana Balakumaran, Illuminairre Co-founder | Feb 12, 2021 | Personal
Note to readers **I’m revisiting this article that I penned six years ago in 2015 , at a time I was ‘in the eye of the hurricane’, exploring entrepreneurship with zero experience or guidance. Now that I find myself back in the shoes of a (more) experienced...
