ABOUT
Leadership
MICHELLE BOON
Managing Partner, Strategic Growth & Culture Transformation
Top 5 Gallup Clifton Strengths:
Context, Learner, Restorative, Achiever, Developer
Top Character Strength:
Judgement (Wisdom)
MICHELLE BOON
Managing Partner, Strategic Growth & Culture Transformation
Top 5 Gallup Clifton Strengths:
Context, Learner, Restorative, Achiever, Developer
Top Character Strength:
Judgement (Wisdom)
Michelle helps leadership teams turn values into lived culture and authentic messaging. With 16 years of experience in strategic communications, leadership development, and storytelling for organisations like NinjaVan, and WWF, she bridges the gap between what leaders say they value and what employees actually experience, creating alignment that strengthens both internal culture and external impact.
Her approach blends strategic business insight with certified coaching expertise (Ikigai Tribe & IAC Professional Coach) to deliver measurable culture transformation. At Illuminairre, Michelle leads client engagements and business development with deep listening, strategic clarity, and practical frameworks, helping organisations embed lasting change across culture, communication, and leadership.
DARSHANA BALAKUMARAN
Strategic Advisor, Integrated Communications & Culture Transformation
Top 5 Gallup Clifton Strengths:
Connectedness, Empathy, Intellection, Relator, Belief
Top Character Strength:
Spirituality (Transcendence)
DARSHANA BALAKUMARAN
Strategic Advisor, Integrated Communications & Culture Transformation
Top 5 Gallup Clifton Strengths:
Connectedness, Empathy, Intellection, Relator, Belief
Top Character Strength:
Spirituality (Transcendence)
Darshana supports business leaders align culture and communication so their values are truly lived, not just stated. With 17 years of experience with organisations like WWF and the Earthworm Foundation, she bridges the gap between what leaders say and what teams and markets actually experience.
Her work blends strategic thinking, contemplative practices, and leadership frameworks to create measurable culture shifts, authentic messaging, and teams aligned on purpose. As one of Malaysia’s first Certified Ikigai Tribe Coaches, she guides leaders to find the intersection of purpose and profit.


INDUSTRY & MENTORSHIP CONTRIBUTIONS
- Industry Expert, Communications & Media – Talentbank Malaysia Industry Advisory Panel
- Former Mentor, Asian Federation of Advertising Associations – Fast Track Professional Excellence Programme
- Mentor, Monash University Alumni
- Founding Member, Strategic Communications Collective (USA)
- Malaysia’s first and only certified Ikigai Tribe Coaches
